How do I add a video to a Zillow listing?

There are two ways. With Showcase, Zillow’s premium listing, the photographer delivers the video through Aryeo and it appears in the second slot of the carousel. Without Showcase, you add a video link to your MLS’s virtual tour field, which Zillow usually displays as a tour link, depending on the MLS.

Can I upload a video directly to Zillow?

Zillow doesn’t document that option for standard listings: its old video upload guidelines page now redirects to its 3D tour app. On a Showcase listing, the photographer uploads the video through Aryeo, not the agent.

How long can a Zillow Showcase video be?

Up to 120 seconds. It can be horizontal or vertical, it autoplays muted in the second slot of the carousel, and only one video is used per listing.

Can I put my logo in a Zillow video?

Not on Showcase: brokerage advertising, recruiting and brand watermarks are not allowed, and only a short introduction by the agent at the start is accepted. Many MLSs also require unbranded tour links. Keep the branded version for social media and your website.

Does video help a listing rank higher on Zillow?

Zillow doesn’t document that for video alone. It does say Showcase listings, which include video, appear higher in buyers’ personalized search results.

Can I make a Zillow video from photos?

Yes, for the MLS link and your other channels: a tool like Roomotion turns listing photos into a video with real camera moves, with an unbranded version for the MLS. For the Showcase carousel, the video is delivered by the Showcase photographer through Aryeo.

Video on a Zillow listing: two ways to get it there

Create your videos

Zillow, the largest real estate portal in the US, has no “add video” button on a standard listing. Video gets there one of two ways: the paid Showcase option, which puts it in the photo carousel, or a video link in your MLS, which Zillow picks up depending on your MLS. Either way, the video must be free of logos and advertising. A video made from your listing photos works for the second path and for every other channel.

A laptop on a wooden desk shows a real estate listings site in bright blue and white: a white colonial house, then a row of thumbnails whose second one, a pool, has a play button; around it, a notebook, a coffee, a smartphone and a plant.

How Zillow displays listings

Zillow does not publish the criteria behind its default sort. Results are personalized to each buyer, their searches and what they have already viewed. Only one thing is documented: Showcase listings, Zillow’s premium offer, appear higher in those personalized results, according to Zillow.

On a standard listing, then, video has no known effect on position. It works on what buyers see and understand once they are on the listing.

Two paths for video

Agents don’t post listings on Zillow directly: they enter them in their MLS (Multiple Listing Service), which syndicates them to Zillow and the other portals. Video follows one of two routes:

	Showcase	Standard listing
Where	Second slot of the carousel	Tour link, depending on your MLS
Who delivers it	The Showcase photographer, via Aryeo	The agent, in the MLS
Format	File, up to 120 seconds	Link to an online video
Cost	Included in Showcase (paid)	Free

With Showcase: video in the carousel

Showcase is Zillow’s premium listing: large photos, an interactive floor plan and a 3D tour, produced by a photographer who delivers the media through Aryeo, Zillow’s media platform. Since late 2025, a video can be added. The rules are published in Aryeo’s help center:

Second slot of the carousel, right after the main photo, autoplaying muted.
Up to 120 seconds, horizontal or vertical.
One video: if several are uploaded, the first one is used.
Delivered by the Showcase photographer, who captures it and uploads it through Aryeo. The agent doesn’t add it. It comes at no extra cost.

Illustration: on a Showcase listing, the video takes the second slide of the carousel and plays muted.

Zillow says Showcase listings get 75% more page views and 68% more saves than comparable listings. Those figures cover the whole Showcase package, not video alone, and Zillow does not publish its method.

Without Showcase: the MLS video link

For a standard listing, Zillow documents no video slot. Its old video upload guidelines page now redirects to its 3D tour app. The path that remains goes through the MLS:

Publish the video online, on YouTube, Vimeo or a tour hosting service.
Paste the link into your MLS, in the “Virtual Tour” or “Video” field depending on the MLS.
The MLS passes it on to the portals, Zillow included, which usually show it as a tour link rather than in the carousel.

How it displays depends on your MLS, and Zillow doesn’t guarantee it. Many MLSs also require unbranded links: no logo, no brokerage name, no contact details. Check your MLS rules before you publish.

Create an unbranded video

Showcase and the MLS share the same requirement: a video focused on the home, with no logo, watermark or advertising. So prepare two versions:

An unbranded version for the MLS: just the home, with no intro or end screen showing your contact details.
A branded version for social media, your website and your emails, where your logo is welcome.

Roomotion creates both from your listing photos, with no filming. Each photo becomes a real camera shot with depth, and the intro and end screen can be hidden in one click for the unbranded version. The video is ready in minutes, in landscape for the MLS and vertical for social media.

For the full walkthrough, see our guide How to create a real estate video from your photos.

Frequently asked questions

Create the video for your next listing

Roomotion turns your listing photos into a video with real camera moves, unbranded for the MLS or branded for social media. No subscription, one credit per video.

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