Real estate video for agencies and brokerages

You know a listing with a video gets more inquiries. You also know why you do not have one on every property.

A videographer costs several hundred per property and takes a week to schedule. You save them for the high-commission listings, which means a minority of your inventory. The rest is left to each agent: some edit something on CapCut or Canva, most do nothing. The result varies from one listing to the next: branding sometimes there, sometimes not, different music, random length. And in a busy month, the video is the first thing that stops getting done.

The outcome: most of your listings go live with photos only, and your office looks like every other one on the portals and on social media.

Every listing, not just the luxury ones. When a video costs a few tens of euros and five minutes, the question “does this property deserve a video” disappears. The one-bedroom condo gets its video just like the architect’s house. That seller trusted you too.

One brand across every agent. Whether you run an independent agency, a franchise office or a team, every video carries the same branding, the same style and the same length, whoever made it. On portals like Zillow, Rightmove or your local MLS, and on the office’s social accounts, your listings look like they come from one company.

A stronger listing presentation. “Your home will have its video the day it goes live, here is what it looks like” carries weight when a seller is choosing between two offices. And it is a promise every agent can keep on every listing, not an exception the broker grants.

Time back for your agents. Their job is to win listings and run showings. Not to edit slideshows. And a marketing tool the office provides is one more reason for good agents to stay.

1. You have the photos: the photographer’s or the agent’s, 5 to 15 of them, exterior first then interior. No new constraint in the field.
2. You upload them to Roomotion in tour order. For each photo, a camera move is suggested based on the room (a rising shot on the facade, a slow push-in through the living room). You can change it or leave it.
3. The video arrives in 16:9 and 9:16 with your office’s branding. It goes on your website, the portals and social media the day the listing goes live.

The agent spends a few minutes on it. No software, no training, no sign-off from a marketing manager.

An office with twelve agents takes on around ten listings a month: mostly apartments and family homes, plus the occasional commercial space.

Before, the broker paid for a videographer on the two or three biggest listings, and a couple of agents edited their own videos, each in their own style. With Roomotion, all ten listings have a video the day they go live, with the same look. The office’s Instagram account posts two Reels a week without anyone editing anything. Monthly cost: ten videos, less than one professional shoot used to cost.

What the office did not have to do: buy software, train someone, wait for a contractor, redo a vertical version.

For a real-world example, see how Coldwell Banker Must Immobilier uses Roomotion on its listings in Perpignan, France.

• A virtual tour. Each clip starts from a photo and stays within its frame. You do not walk from room to room. For a full walkthrough, that is a different tool (Matterport and the like), and a complementary one.
• Rescue bad photos. A dark or blurry photo gives a poor clip. The video will be as good as the photos it is given, no more, no less.
• Replace a videographer on an exceptional property. For the multi-million estate with drone and sunset footage, a shoot is still better. Roomotion covers the 95% of listings that will never get one.