Coldwell Banker Must Immobilier adds video to its listings

Must Immobilier is part of the Coldwell Banker network. The agency is based in Perpignan and covers the Pyrénées-Orientales. Its portfolio includes many distinctive properties: stone farmhouses, villas with pools, homes right on the water.

Until then, the agency presented its listings with photos. Beautiful photos, but still ones, for properties where the atmosphere matters as much as the square footage. By moving to video, Must Immobilier wanted to:

• create emotion and immersion: let buyers feel the light in a yard or the view of the sea, where a photo can only show it;
• showcase its properties to buyers with a presentation worthy of distinctive homes, and show sellers that their property is presented with care;
• project a modern agency image, one that uses today’s tools;
• drive engagement on social media, where video travels much further than photos.

With Roomotion, the Must Immobilier team creates its videos from the photos already taken for the listing. They upload them, set the tour order, and get the video a few minutes later, in 16:9 and 9:16. No editing, no shoot to organize, no training: the agency added video to its listings without spending hours on it or changing the way it works.

The videos then show up in three places.

• On the property page. The video is embedded on the listing page, below the description. Visitors watch it without leaving the agency’s website.
• In search results. Listings with a video carry a “Video” tag in the results. On a page where every listing looks alike, that’s what earns the click.
• On Instagram. The vertical version is posted as a Reel on the agency’s account. Same content, no extra editing.