How to add your logo to a real estate video

A listing video travels far beyond your listing. It gets reposted on Instagram, forwarded in messages, shared by a seller who is proud of their home. Without a logo, the name of the brokerage that made it gets lost along the way.

Your logo does three jobs:

• It identifies you wherever the video is watched, even out of context.
• It builds recognition. After seeing the same logo and colors again and again, local buyers connect your listings with your brokerage.
• It shows the seller that their home is presented with care, under your name. That is a point in your favor at a listing presentation.

A brand kit holds your logo, your color and your fonts. You create it once, and every video generated with that kit carries the same identity, in the same place. It is included with every account.

1. Create your brand kit. Give it a name, drop in your logo and, if you like, add your color and fonts. Every field is optional: an empty field keeps the template’s default style.

2. Pick it in your project. When you put the video together, select the kit from the “Brand kit” menu. The intro and end screen previews update right away with your logo. Use the arrows to switch templates and compare, and hide the logo on a screen with the “Show” buttons.

3. Generate the video. Your video is generated with your logo, your color and your fonts. The kit stays saved for your next videos.

Size. Aim for at least 600 px on the longest side. Below that, the logo may look blurry in the video. Under 200 px, it is rejected.

Text in an SVG. If your logo includes a name set in a font, convert it to shapes before exporting. Depending on the app, the option is called “Create Outlines,” “Convert to Paths,” or “Outline Stroke.” Otherwise the text may show up in another font, or not at all.

Light or dark. A white logo disappears on a light background, a black logo on a dark one. Pick the version that contrasts with your brand color.

2-bed with balcony

Lyon, France

€395,000

Intro

Tour

Claire Martin

+33 6 12 34 56 78

End screen

• On the end screen, large, with your name, your brokerage and your phone number. That is the moment an interested buyer looks for who to contact.
• On the intro screen, more discreet, next to the property type, city and price. It signs the video from the start without stealing the show.
• Not over the rooms. A logo stamped on the whole video pulls the eye to the wrong place and hides part of the picture. The property should stay the subject.

On mobile and in vertical format, keep the logo away from the edges: social media interfaces cover part of the screen. The areas to avoid are detailed in our guide How to make an Instagram Reel for a property listing.

Brand color. Enter your color code (for example #0B3D5C) or pick it with the color picker. Each template uses it in its own way: on the title, on a rule, or as the end screen background. You keep a consistent identity without doing any layout.

Claire Martin

+33 6 12 34 56 78

Claire Martin

+33 6 12 34 56 78

Claire Martin

+33 6 12 34 56 78

Fonts. The kit takes one font for headings and another for body text. Choose them from the library or upload the ones from your brand guidelines, as .ttf or .otf files.

You can create several kits and pick the right one for each project. That helps:

• a brokerage with several offices;
• an independent agent who works under more than one brand;
• a real estate photographer who delivers videos to several client agencies, each in its own colors.

Deleting a kit does not change videos you have already generated.

• Uploading a JPG. The logo shows up inside a white box on colored backgrounds.
• Using a logo that is too small. It looks blurry, especially on the end screen, where it is shown large.
• Keeping an SVG with live text. Your brokerage’s name may show up in the wrong font.